Social Media Marketing Strategy

The Online group tackles your marketing on social media in a structured way

At The Online Group we are fascinated by the unlimited possibilities of social media. Digital media never stand still and social media is therefore changing continuously. Our social media strategists dive into the latest developments to make sure that your target group is reached in the most effective way possible. Through, among others, online- and social media monitoring we accurately analyze the online status of a brand and develop a social media strategy that places the target group as central. Hereby we increase the reach and enhance the prestige of a brand on social media.

A social media strategy consists of:

  • Engaging in and research of the brand, the target group, goals and the use of existing resources;
  • Description of social media goals, to be deployed channels, KPI’s and other resources;
  • Explanation of the themes, tone-of-voice, frequency of publication, visual style and cohesion of the channels;
  • Online activation plan with the deployment of, among others, social media advertising, influencer marketing or other creative campaigns;
  • Plan of action and method


We regularly meet with organizations that do not know very well how to shape their marketing on social media and their method. During an inspirational session or social media workshop we map the needs of the organization and give a peek into the world of social media. We share a couple of our successful cases, offer practical insights and devise a potent social media strategy.

Performance of a social media strategy

After the strategy is developed, the time has come to produce social content. Based on the insights that are gained during the strategy phase, content is created that is in line with the imagination of the target group and provokes them.

Overlapping online strategy development

The social media strategists of The Online Group develop clever and creative social media strategies. Marketing on social media is only a part of many online marketing options. The Online Group is an online marketing group that offers different services. Our strategists develop comprehensive online strategies where services like search engine marketing, content marketing, web- & app-development and online media buying are integrated.

Need tailored advice for your project?